Growth Strategy
Select the marketing portfolio that optimizes growth for the organization
Marketing Execution
Measure campaign performance to ensure strategic goals are being met
Data Analytics
Successfully execute the marketing tactics required to support the strategy
Welcome To Markalon!
Marketing Strategy for the Digital World
Regardless of the industry, all companies are faced with the continual challenge of selecting the right marketing channels in which to spend, executing the related activities, and measuring results to ensure they realize the expected return on marketing investment. Although there will always be an “art” to portfolio selection, it is increasingly important to use as much “science” as possible when making decisions.
Markalon works closely with companies to ensure the selection, execution, and measurement of their marketing mix is data-driven – not based on “gut feel”. With decades of experience developing and executing marketing strategies for high growth organizations, Markalon will partner with you to achieve your growth objectives.
Our engagement typically begins with an assessment of your existing media mix and historical performance by marketing channel, which allows us to jointly identify an optimal spend portfolio moving forward. To drive the expected lead generation from these channels we quickly shift into execution activities that include search engine optimization, digital advertising, social media expansion, and conversion rate optimization. We also support your in-house team as needed for website updates, process creation, and marketing technology implementations. We then close the circle by providing analytics that tie these activities together and illustrate the trends for our key performance indicators through our proprietary interactive dashboard.
Our SERVICES
Search Engine Optimization
Markalon provides quick, responsive, and comprehensive search engine optimization to ensure that your customers keep staying engaged with your business both in-person and online.
Digital Advertising
To generate qualified traffic for your business, Markalon goes the extra mile to ensure that each and every one of your ads are tailored for potential leads right down to exact bids on keywords and search terms, producing efficient and reliable investments in online search engines.
Social Media Strategy & Execution
Markalon helps keep your business’ social media feeds relevant and up to date for all of your outreach and communication needs.
Media Mix Allocation
Your partners at Markalon use up-to-date and cutting-edge techniques while analyzing current consumer trends and aggregate data to evaluate the most efficient and productive pathways through which to market your company.
Content Writing
Markalon’s content writers are well-trained for putting the content that best promotes your business on your website with efficiency and expediency.
Marketing Processes & Technologies
Website Design, Build & Support
Markalon’s talented web designers work hard to keep your website in top-top shape. With user-friendly interfaces and polished appearances, your customers won’t want to leave.
Landing Page Optimization & Personalization
Data Analytics
Markalon comprehensively utilizes programs like Google Analytics, Google Ads, and Google Data Studio to measure and track all relevant metrics about potential customers and visitors to your site.